The key to a successful blog depends on reader retention. You will need the right promotion, the right focus, and engaging content to attract your readers. This will make your readers keep coming back for more. You need to consider the below factors to help you get on the right path to publishing a potentially profitable and successful blog.

  • Research Your Market

Before you start any blog, you are required to educate yourself on what works and what does not. You should be reading popular blogs, this includes those related to topics that are of interest to you and those that have a general appeal. Look at visitor comments and take note of what they like or dislike about the content and design.

You need to note the types of content which gets massive amounts of shares, likes, etc. you will have an idea depicting what the market is responding to. You will then mimic what is working. Therefore you will find a way to improve on what doesn’t.

  • Establish Credibility

Anyone with access to the internet can have a blog, but not everyone has the credibility to make a blog meaningful. You don’t have to be a master painter to blog about art, but it helps to gain the trust of your readers if you take your time in explaining your interest.

Keep in mind that you don’t have to be a champion bodybuilder to have a fitness blog, be a doctor to write a health blog, or be a veterinarian to have a pet blog. What’s more important is that you will create content which is engaging, useful, and interesting to the target audience.

  • You should Establish Goals that are Measurable

You need to establish a timeframe and Set goals for your blog that are achievable so you will be able to measure your success. You will need to construct a one-year plan, this should include checkpoints where you can evaluate if you have attained your goals and also measure the overall growth of your blog. Some key metrics you’ll want to focus on is how much website traffic you are getting, how many email list subscribers you are getting, and of course, how much revenue you are generating.

  • Craft Engaging Content

Quality content is vital to the life of a blog. Read and research as much as possible to ensure you’re up-to-date on the latest in whatever subject your blog is focused on. What is equally important is conveying that knowledge in an entertaining way. Have fun with your writing and give it some personality.

If your content is stiff and technical, your readers will be turned off and lose interest quickly. Remember, it’s not just about written content or having to be a great writer. People like to be engaged with infographics, images, videos, and audio-based content. Go with the medium that suits you the best.

Do remember to use plugins like yoast seo, if it’s a wordpress based blog to ensure the best quality seo work for your blog. That way you will be able to acquire good amount of targeted traffic from Google. Although there are tons of seo wordpress plugins out there, yoast is the most credible one.


Once you start to publish your blog, you should make a point to participate in communities such as LinkedIn, Facebook, and Twitter. This will help you in building a blog community, as well as generate traffic and promote your blog.